Page 62 - Bank Muamalat_AR24

60 BANK MUAMALAT MALAYSIA BERHAD

RETAIL BANKING

Advantages to investing in ASB

No Upfront Fees Low Management Fees
The ASB fund only incurs an annual management
0% upfront fees when investing in ASB
fee of 0.35%. By contrast, other equity

unit trust funds can incur around 1.5%
in annual management fees

Consistent Returns Quick Withdrawal
ASB funds are liquid and easily accessible. Withdraw
ASB has delivered dividends of 5% to
up to RM500 a month online, or visit an
14% a year since 1990 ASNB counter or branch to withdraw larger amounts
and can receive money immediately

In FY2024, the team continued to strategically market ASB
Financing to the open market, particularly focusing on In FY2025 the Bank plans to continue conducting ASB
the underserved B40 community and the Bank’s existing briefings at selected organisations and within communities,
customer base. Several key initiatives were undertaken to broadening its educational outreach. Cross-selling of ASB
drive this outreach. The Bank conducted ASB briefings at Financing will be intensified within the existing customer
selected organisations and within various communities, base, while efforts to enhance product bundling and
directly engaging with potential customers to explain cross-selling initiatives for new onboarding customers will be
the benefits and mechanisms of ASB financing. sustained. The team will also focus on deepening corporate
A proactive cross-selling approach was implemented, partnerships and expanding customer acquisition channels.
leveraging the Bank’s existing customer base through its Strategic promotional campaigns with competitive rates,
call centre to identify and offer ASB financing. Furthermore, such as the planned six-month campaign, will be a core part
efforts were made to enhance product bundling and of the marketing strategy. Finally, to ensure a well-informed
cross-selling initiatives specifically for new onboarding sales and support team, joint training programmes with
customers, ensuring ASB financing was integrated into ASNB will be conducted across all regions, covering both
broader financial solutions. New ASB financing packages ASB financing specifics and broader financial planning
were introduced for the Employer Empanelment Programme concepts.
(EEP ASB) and Muamalat First (M1 ASB), expanding reach
through strategic partnerships. Additionally, the Bank
launched promotional campaigns, including a six-month
campaign with special rates, to attract new ASB financing
customers.