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44 BANK MUAMALAT MALAYSIA BERHAD
OUR STRATEGIC DIRECTION
“Bank Muamalat remains firmly anchored by the aspirations outlined within RISE26+,
with its foundational strategic thrusts consistently serving as the pillars for prioritising
and executing essential initiatives.”
Vision
To be the Strongest Islamic Bank by 2026
Achieving 5 Aspirations Promote
VBI and
Sustainability
Institutionalise and
increase contribution to
Social Finance & Next
Sustainable Community Generation and
Shareholder Islamic Bank Empowerment Agile Banking
for All
Returns Diversify Higher income from
Higher profitable customer base digital channels
growth High and Bank-wide
Performing digitalisation
Organisation
Embed a high
performance
culture
Supported by 8 Strategic Thrusts
1 4 7
Accelerate Customer Strengthening
Business Growth Centricity Our Foundation
3 6
Drive Operational
Sustainability Efficiency
2 8
5
Enable Islamic Innovation High Performing
Bank for All Organisation
