Page 47 - Bank Muamalat_AR24
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ANNUAL REPORT 2024                                              1   2  3 Our Strategy  4  5  6  7  8  45












            IMPLEMENTING THE 3RD YEAR OF RISE26+                    4  Manage Our Capital
                                                                       Efficient  capital allocation  was central  to  preserving our
            Bank Muamalat is currently in the third year of implementing   portfolio resilience. This involved focusing on efficient
            its comprehensive five-year business plan, RISE26+, initially
            launched  in  2022.  This  strategic  roadmap  was  meticulously   capital distribution across various business lines and
                                                                       activities, carefully considering factors such as risk-adjusted
            developed as a proactive response to a challenging and
            dynamic market landscape, characterised by significant     returns, growth opportunities, and strategic priorities.
                                                                       As at end of FY2024, our Common Equity Tier 1 and
            disruption. RISE26+ harnesses insights from market dynamics,
            potential  opportunities,  and the Bank’s  intrinsic  capabilities.   total capital ratios remained adequate at 11.04% and
                                                                       16.74%  respectively,  comfortably  exceeding  regulatory
            It represents more than mere financial and organic growth;
            it embodies Bank Muamalat’s vision to become the “Strongest   requirements.
            Islamic Bank,” underpinned by sustained financial stability,   Drive Customer Centricity
            robust balance sheet, market leadership, and adaptability to   5  Our commitment to customer centricity was evident
            change
                                                                       in the accelerated digitalisation efforts aimed at
            In 2024, the RISE26+ framework continued to demonstrate    transforming customer journeys. This included enhancing
            its enduring relevance as the guiding force behind the Bank’s     customer engagement through innovative initiatives
            sustained growth trajectory. The framework’s eight strategic     such as the generation of two Artificial Intelligence (AI)
            thrusts powered the following focus areas for the year:    ambassadors/ mascots, ‘Ringgit Rayyan’ and ‘Mumu Cat’,
                                                                       launched in July 2024, and significant enhancements
             1  Continue to Drive Sustainable Growth                   to WhatsApp queries. Our diverse customer base has
                This thrust aimed to maintain our revenue growth       also  driven us  to continue  to empower  vulnerable
                momentum, positioning the Bank on a sustainable        communities, particularly the bottom 40% income
                growth  trajectory  through  responsible  financing,   group (B40) and Asnaf (eligible recipients of Zakat)
                fee-based income, and digital  channels to remain      communities, as well as SMEs through expanding our
                competitive within the industry. For the year, double-digit   financing initiatives.
                growth was impressively maintained. This was achieved   Ensure Operational Efficiency
                by strategically focusing on growing high-yielding   6
                assets, while accelerating core fee income through cards   We continued to enhance operational efficiency by
                initiatives, retail-based products and group synergy.  implementing robust process re-engineering and
                                                                       digitisation initiatives. This involved the deployment
             2  Optimise Cost of Funds                                 of Robotic Process Automation (RPA) solutions to
                A primary focus was placed on re-engineering our       automate repetitive and rule-based tasks and streamline
                deposit structure towards lower-cost deposits through     banking processes to improve turnaround time (TAT).
                comprehensive campaigns and intensive marketing.       Furthermore, our operations became more scalable
                Given the intense competition in the market for low-cost   with the launch of a real-time Liquidity Risk
                deposits, the Bank dedicated substantial effort to this   Management (LRM) Dashboard, and a dedicated
                area, which contributed to the notable 11.2% deposit   Credit Operations Centre for East Malaysia, launched in
                growth. Our efforts focused on expanding savings and   December 2024.
                current  account offerings  to contain  the overall cost  of   Refer  to  pages  44  to  49  for  a  summary  of  the  Bank’s
                funds.
                                                                       FY2024 key strategic achievements.
             3  Manage Our Asset Quality
                We continued to manage our asset quality diligently by
                focusing on growing secured and government-backed
                assets.  Proactive  monitoring  of  our  customers’
                performance was paramount, enabling us to identify
                early warning signs of potential credit deterioration a
                nd implement prompt remedial actions. For FY2024,
                our Gross Impaired Financing (GIF) ratio stood at a
                healthy 1.05%, below the Islamic banking industry
                average of 1.98% as end of December 2024,
                demonstrating our robust risk management practices.
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